1. The Korean government has a strong focus on research and development
2. South Korea’s cosmetics industry is the world’s second largest, after that of the United States
3. There are over 10,000 beauty stores in Seoul alone
4. A wide variety of products to choose from- including masks, serums, lotions, cleansers and more
5. They have a wide variety of skin care, hair care, and makeup products that can suit any need or preference
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