Blog
6 K-Beauty Brands Loved by the White House Spokesperson
When the 28-year-old White House Press Secretary, Caroline Leavitt, visited Korea for the APEC Summit, she went on a K-beauty shopping spree — and her picks went viral.From Medicube’s Zero Pore Pad to Beauty of Joseon’s Ginseng Serum, her favorite brands represent everything global fans love about Korean skincare: clean, effective, and innovative.Discover the six K-beauty brands she chose — Medicube, Beauty of Joseon, Mediheal, VT, Torriden, and Goodal — and see why even the White House can’t resist the glow. 🌸
Why Korean Skincare Loves Snail Mucin | The Secret Ingredient for Radiant, Youthful Skin
Snail mucin, or snail secretion filtrate, is one of the most beloved ingredients in Korean skincare.Rich in hyaluronic acid, peptides, and proteins, it deeply hydrates, repairs damaged skin, fades dark spots, and improves elasticity — making skin smoother and more radiant.Trusted by K-beauty brands like COSRX and Benton, snail mucin represents the Korean skincare philosophy of “hydration before exfoliation.”It’s gentle, effective, and suitable for all skin types — the secret behind Korea’s glass skin glow.